As your sales process changes and improves, your product line expands or shrinks, your ideal customer profile shifts, your strategy evolves, and your sales compensation plan is tweaked, update your sales playbook accordingly. Doing so is easiest if your playbook is online and accessible to your entire team at any time. You can use sales content software or a group Google Drive — whatever works for you and your budget. When you make a major change, like adding or revamping a section, give your team the heads up. Announce the update in your team meeting, weekly or monthly email newsletter, and/or Slack channel. Follow these guidelines to build a strong, executable account-based sales playbook. Your reps will appreciate it … and so will your results. https://603f78930871b.site123.me/ https://6040b0c1795bc.site123.me/ https://6040b66c6c9f8.site123.me/ https://6040bb7f0ac32.site123.me/ https://6040bd690219b.site123.me/ https://6040c45ead970.site123.me/ https://60b5f1591c652.site123.me/